Cases studies
go-pub
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Go Pub
Time : 12 months
Board
Go Pub Conseil supports French local authorities with the management of outdoor advertising, combining field expertise, SaaS tools, and administrative assistance. Their target: cities with 10,000 to 50,000 residents. To accelerate growth and scale prospecting across France, they partnered with Hook Agency.
+60 qualified appointments generated with relevant decision-makers
A structured sales pipeline worth over €160,000
Qualified meetings booked within weeks
Objectives :
🎯 Objectives
Consistently generate qualified appointments (target: 5/month)
Efficiently cover the entire French territory, reaching the right public stakeholders
Structure and outsource outbound efforts to save time and boost lead flow
Capitalize on their high closing rate (50–80%) by only talking to the right people
Issues :
❌ Challenges
Despite strong market potential, Go Pub faced several obstacles:
Fragmented and manual prospecting, difficult to scale efficiently
Complex decision-making structures within each city (General Director of Services, Urban Planning, Finance, etc.)
Common objections: "already handled internally", "we have a supplier", "we’re already equipped"
Long sales cycles (6–12 months) requiring a continuously fed pipeline
Solutions :
💡 Hook Agency’s Solution
Hook designed and ran a fully-managed outbound strategy tailored to Go Pub’s public sector focus:
Accurate enrichment of prospect data, targeting the right roles and cities based on population
Cold calling campaigns handled by trained SDRs, using industry-specific messaging
Script development including objection handling, with smart counters (free audit, SaaS compatibility, time savings)
Segmented outreach across regions, with consistent follow-up and iterative improvement
Feedback loop reporting, helping Go Pub refine their pitch and identify high-response zones
💬 Client Testimonial (fictional, realistic)
“Before Hook, our prospecting was manual and scattered. Now it’s structured, targeted, and allows us to open doors in every region. The ROI is obvious — we save time and meet with the right people from day one.”
— Elena Peron, Operations Manager, Go Pub Conseil
📞 Selling to the public sector?
Hook Agency helps B2B companies structure and scale their outreach to public institutions.
🎯 Precision targeting, expert SDRs, qualified meetings.
Ready to scale your
outbound efforts?
Book a free 20-min audit with a Hook outbound expert to see how we can help you build a scalable outbound engine.
