Privacy policy & GDPR Compliance

Last updated: 17/06/2025

HOOK AGENCY, a simplified joint-stock company registered with the RCS Nanterre under number 978 059 632, with its registered office at 54 Quai Alphonse Le Gallo, 92100 Boulogne-Billancourt, France (hereinafter “the Agency”), is committed to protecting the privacy and personal data of its clients, leads, prospects, partners, and website users. This privacy policy describes how the Agency collects, processes, stores, protects, and transfers personal data in the context of its commercial prospecting, lead generation, sales development, and professional consulting activities, in full compliance with the General Data Protection Regulation (EU Regulation 2016/679 – GDPR) and the French Data Protection Act.

1. Data Controller and Contacts

HOOK AGENCY acts as the data controller for all personal data processed in connection with its services and the operation of its website. Any questions or requests relating to the protection of personal data may be addressed to hello@hook-agency.com or by postal mail to the company’s registered office. If a Data Protection Officer (DPO) has been designated, their contact details are indicated on the Agency’s website or upon request.

2. Categories of Data Collected

In the course of its B2B prospecting and service activities, HOOK AGENCY may collect and process various types of personal data relating to professional contacts. This includes identity data (such as name, business email, job title, company), business communication data (such as correspondence via email, LinkedIn, or telephone), data intentionally submitted through forms or online requests, as well as technical and browsing data (such as IP addresses, connection logs, and cookies) when users visit the Agency’s website. The Agency may also obtain business contact data from legitimate third-party enrichment tools or commercial databases, always within a strictly professional and lawful context.

3. Purposes and Legal Bases for Processing

All personal data are collected and processed solely for the legitimate purposes of executing commercial prospecting campaigns, managing professional relationships, performing contractual obligations, responding to client or user requests, providing relevant marketing information to business contacts, and ensuring the security and optimal functioning of the website and associated tools. Data processing is generally based on the Agency’s legitimate interest in developing its B2B activities and maintaining client relationships, the performance of contracts entered into with clients or partners, the fulfillment of legal and regulatory obligations, or, where required, the consent of the data subject (notably for the use of non-essential cookies).

4. Retention and Security of Data

HOOK AGENCY undertakes to store personal data for no longer than is necessary for the purposes for which they are collected. Client and prospect data are retained for a maximum of three years from the last contact or end of the business relationship, unless longer retention is required by applicable law. Technical and analytics data collected via cookies are stored in accordance with the periods set out in the Agency’s Cookies Policy. The Agency implements all appropriate technical and organizational measures to ensure the confidentiality, integrity, and availability of personal data, including encryption, access control, secure hosting, and regular staff awareness training.

5. Data Recipients and International Transfers

Personal data are strictly processed by authorized personnel of HOOK AGENCY and, where necessary, by selected service providers acting as data processors (such as hosting providers, CRM or automation software suppliers, or specialist subcontractors), all bound by contractual confidentiality and data protection obligations. No personal data is transferred outside the European Economic Area unless appropriate safeguards, such as the European Commission’s Standard Contractual Clauses, are in place. HOOK AGENCY will only disclose personal data to public authorities if required by law or regulation.

6. Rights of Data Subjects

In accordance with the GDPR and French law, any individual whose data is processed by HOOK AGENCY has the right to request access to their personal data, to rectify or update inaccurate or incomplete data, to request the erasure of their data, or to restrict or object to certain processing activities on legitimate grounds. Where applicable, individuals also have the right to data portability and to withdraw their consent at any time for processing activities based on consent, without affecting the lawfulness of prior processing. All such requests may be addressed by email to hello@hook-agency.com or by mail to the Agency’s registered office, with proof of identity. If you consider that your rights have not been respected, you may file a complaint with the French Data Protection Authority (CNIL, www.cnil.fr).

7. Commercial Prospecting and Unsubscribing

HOOK AGENCY only carries out B2B commercial prospecting directed at professional contacts relevant to its services and fields of expertise. Each email or communication sent by the Agency contains a clear and immediate means of unsubscribing or objecting to further contact. HOOK AGENCY does not carry out unsolicited prospecting to private individuals.

8. Use of Cookies

The Agency’s website uses cookies for technical operation, analytics, and service optimization. Upon your first visit, a banner informs you of the use of cookies and enables you to configure your preferences or refuse non-essential cookies. Detailed information about cookies and data retention periods can be found in the Agency’s Cookies Policy.

9. Policy Updates

HOOK AGENCY reserves the right to update this Privacy Policy at any time, in particular to reflect changes in legal or regulatory requirements or its own data processing practices. The current version is always available on the Agency’s website, and users are encouraged to consult it regularly.

For any questions relating to the protection of your personal data, you may contact HOOK AGENCY at hello@hook-agency.com.