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Outbound insights, strategies & frameworks

Our team shares proven tactics, frameworks, and thought leadership to help B2B teams scale outbound campaigns that actually convert.

Subscribe to receive expert tips on cold email, LinkedIn outreach, lead generation, and sales development.

Our articles

29 August 2025

B2B Cold Calling: Benefits, Drawbacks & Best Practices

Learn the pros and cons of B2B phone prospecting. Discover how cold calling drives qualified leads, boosts sales, and improves ROI.

26 August 2025

Les Outils Clés d’une Agence de Prospection

Découvrez comment une agence de prospection B2B comme Hook Agency vous aide à générer plus de leads qualifiés grâce au phoning, emailing et social selling.

18 August 2025

Génération de leads B2B : stratégies gagnantes et plan d’action 2025

Vous n’avez pas besoin de 10 canaux, mais d’un système qui transforme votre audience idéale en rendez-vous qualifiés de façon régulière, conforme au RGPD et mesurable. Ce guide vous donne le playbook 80/20 : ce qu’il faut faire (et dans quel ordre) pour créer du pipeline en B2B, maintenant.

Sales Strategy

1 August 2025

How Social Selling & AI Are Changing B2B Sales Development Forever

Discover how social selling and AI are transforming B2B sales development. Boost pipeline, engagement, and conversions with next-gen strategies.

Cold calling

28 July 2025

Hook phrases for B2B prospecting 101: the ultimate cold calling playbook

Master your phrase d’accroche prospection B2B to win more meetings. 20+ scripts + table + stats. 👉 Book a free demo.

Sales Strategy

18 July 2025

Next-Gen B2B Sales: Tactics That Separate Winners From Wannabes (2025 Edition)

Go beyond the basics. Discover how the best B2B sales teams are using omnichannel strategies, tech, and automation to dominate in 2025—with actionable examples and pro tactics.

Sales Strategy

18 July 2025

11 Proven Strategies to Boost B2B Sales in 2025 (That Actually Drive Revenue)

Go beyond the basics: discover the real-world strategies behind top-performing B2B sales teams in 2025—data, personalization, value-based selling, and more. Full tactical guide.

In-House vs Outsourced SDRs: What Actually Works in B2B Sales?

Sales Strategy

17 July 2025

In-House vs Outsourced SDRs: What Actually Works in B2B Sales?

Stuck between building an in-house SDR team or outsourcing sales development? See the real pros, cons, and how top B2B teams scale with the right SDR model.

Sales Strategy

17 July 2025

B2B Sales Development in 2025: Roles, Skills, and What Actually Drives Revenue

Want to build a high-performing B2B SDR team in 2025? Here’s the real story on SDR roles, skills, and tactics proven to drive revenue (with zero fluff).

Top Strategies to Supercharge B2B Sales Development in 2025

Sales Strategy

17 July 2025

Top Strategies to Supercharge B2B Sales Development in 2025

Discover the top strategies B2B sales teams use to win in 2025—AI, hyper-personalization, outsourcing, and more. Level up your sales dev game with expert insights, practical tips, and futureproof tactics.

29 August 2025

B2B Cold Calling: Benefits, Drawbacks & Best Practices

Learn the pros and cons of B2B phone prospecting. Discover how cold calling drives qualified leads, boosts sales, and improves ROI.

26 August 2025

Les Outils Clés d’une Agence de Prospection

Découvrez comment une agence de prospection B2B comme Hook Agency vous aide à générer plus de leads qualifiés grâce au phoning, emailing et social selling.

18 August 2025

Génération de leads B2B : stratégies gagnantes et plan d’action 2025

Sales Strategy

1 August 2025

How Social Selling & AI Are Changing B2B Sales Development Forever

Discover how social selling and AI are transforming B2B sales development. Boost pipeline, engagement, and conversions with next-gen strategies.

Cold calling

28 July 2025

Hook phrases for B2B prospecting 101: the ultimate cold calling playbook

Master your phrase d’accroche prospection B2B to win more meetings. 20+ scripts + table + stats. 👉 Book a free demo.

Sales Strategy

18 July 2025

Next-Gen B2B Sales: Tactics That Separate Winners From Wannabes (2025 Edition)

Go beyond the basics. Discover how the best B2B sales teams are using omnichannel strategies, tech, and automation to dominate in 2025—with actionable examples and pro tactics.

Sales Strategy

18 July 2025

11 Proven Strategies to Boost B2B Sales in 2025 (That Actually Drive Revenue)

Go beyond the basics: discover the real-world strategies behind top-performing B2B sales teams in 2025—data, personalization, value-based selling, and more. Full tactical guide.

Sales Strategy

17 July 2025

In-House vs Outsourced SDRs: What Actually Works in B2B Sales?

Stuck between building an in-house SDR team or outsourcing sales development? See the real pros, cons, and how top B2B teams scale with the right SDR model.

Sales Strategy

17 July 2025

B2B Sales Development in 2025: Roles, Skills, and What Actually Drives Revenue

Want to build a high-performing B2B SDR team in 2025? Here’s the real story on SDR roles, skills, and tactics proven to drive revenue (with zero fluff).

Sales Strategy

17 July 2025

Top Strategies to Supercharge B2B Sales Development in 2025

29 August 2025

B2B Cold Calling: Benefits, Drawbacks & Best Practices

Learn the pros and cons of B2B phone prospecting. Discover how cold calling drives qualified leads, boosts sales, and improves ROI.

26 August 2025

Les Outils Clés d’une Agence de Prospection

Découvrez comment une agence de prospection B2B comme Hook Agency vous aide à générer plus de leads qualifiés grâce au phoning, emailing et social selling.

18 August 2025

Génération de leads B2B : stratégies gagnantes et plan d’action 2025

Sales Strategy

1 August 2025

How Social Selling & AI Are Changing B2B Sales Development Forever

Discover how social selling and AI are transforming B2B sales development. Boost pipeline, engagement, and conversions with next-gen strategies.

Cold calling

28 July 2025

Hook phrases for B2B prospecting 101: the ultimate cold calling playbook

Master your phrase d’accroche prospection B2B to win more meetings. 20+ scripts + table + stats. 👉 Book a free demo.

Sales Strategy

18 July 2025

Next-Gen B2B Sales: Tactics That Separate Winners From Wannabes (2025 Edition)

Go beyond the basics. Discover how the best B2B sales teams are using omnichannel strategies, tech, and automation to dominate in 2025—with actionable examples and pro tactics.

Sales Strategy

18 July 2025

11 Proven Strategies to Boost B2B Sales in 2025 (That Actually Drive Revenue)

Go beyond the basics: discover the real-world strategies behind top-performing B2B sales teams in 2025—data, personalization, value-based selling, and more. Full tactical guide.

Sales Strategy

17 July 2025

In-House vs Outsourced SDRs: What Actually Works in B2B Sales?

Stuck between building an in-house SDR team or outsourcing sales development? See the real pros, cons, and how top B2B teams scale with the right SDR model.

Sales Strategy

17 July 2025

B2B Sales Development in 2025: Roles, Skills, and What Actually Drives Revenue

Want to build a high-performing B2B SDR team in 2025? Here’s the real story on SDR roles, skills, and tactics proven to drive revenue (with zero fluff).

Sales Strategy

17 July 2025

Top Strategies to Supercharge B2B Sales Development in 2025

Our guides and studies

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10 Rue de Chantepoulet, 1201 Genève, Switzerland

Email:
kevin.gohin@hook-agency.com
baptiste.grimaud@hook-agency.com

Phone :
+33 1 89 71 18 73
+41 21 588 05 57

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Adress:

3 Rue Fernand Pelloutier, 92100 Boulogne-Billancourt, France

10 Rue de Chantepoulet, 1201 Genève, Switzerland

Email:
kevin.gohin@hook-agency.com
baptiste.grimaud@hook-agency.com

Phone :
+33 1 89 71 18 73
+41 21 588 05 57

Hook Agency

Services

Multicanal Prospecting

Lead generation & data enrichment

Company

Legal

T&C

Made by Sparkling studio

Adress:

3 Rue Fernand Pelloutier, 92100 Boulogne-Billancourt, France

10 Rue de Chantepoulet, 1201 Genève, Switzerland

Email:
kevin.gohin@hook-agency.com
baptiste.grimaud@hook-agency.com

Phone :
+33 1 89 71 18 73
+41 21 588 05 57

Hook Agency

Services

Multicanal Prospecting

Lead generation & data enrichment

Company

Legal

T&C

Made by Sparkling studio