Cases studies
la-reclame
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La Réclame
Time : 3 months
Marketing
Goodies
Communications
La Réclame helps companies create impactful branded merchandise and promotional products, from custom textiles to corporate gifts and POS displays. To reach busy decision-makers in saturated markets and book high-value appointments, they turned to Hook Agency.
23 qualified meetings in just 3 months
0 unqualified or irrelevant meetings
Proven ROI in a short test cycle
Objectives :
🎯 Objectives
Generate 100% qualified appointments, only with companies expressing a real need
Target the right personas: marketing managers, communication heads, CEOs, executive assistants
Maximize ROI by eliminating irrelevant or unqualified meetings
Test the effectiveness of a 3-month cold calling campaign to validate the acquisition strategy
Issues :
❌ Challenges
Their ideal clients — SMEs with 10 to 200 employees — are highly solicited and difficult to reach.
Before working with Hook, La Réclame struggled with:
Reaching the right contacts inside target companies
Handling frequent objections: “no budget,” “already have a provider,” “no active projects”
Lacking internal capacity to launch structured outbound campaigns
Solutions :
💡 Hook Agency’s Solution
Hook designed a tailored cold calling campaign with strict qualification criteria. Here's how we tackled it:
Built a targeted contact list based on company size, sector, and event participation (e.g., aviation trade shows)
Identified and enriched key decision-makers (Head of Marketing, CEO, Communications, Purchasing)
Created customized scripts designed to handle objections and highlight value
Calls executed by SDRs trained in the promotional products industry
Only booked meetings when a clear need or active project was confirmed
💬 Client Testimonial (fictional, realistic)“We didn’t want fluff — we wanted real meetings. Hook delivered exactly that. Every call led to a conversation with the right person, and all 23 meetings were with prospects who had real needs. Their process is precise, and the results speak for themselves.”
— La Réclame
